Limitless and FRANK

HAPPY NEW YEAR! I’d like to kick off the year with an article focussed on two super inspiring social enterprises – Limitless and FRANK.

One of the fundamental contributors towards enabling me to pursue my ideas for P.S. Our Beaches was the Limitless conferenceFounded by April McLennan, this conference is built around the ideas of passion and purpose, delivering engaging and interactive workshops and speaker sessions to Year 10 students, and providing subsequent opportunities through an online portal.

In my opinion, attending Limitless was such a unique and worthwhile opportunity. Across the two days I was confronted with a fresh perspective on strengths, passions, values and the courses our lives may follow. It gave me a clearer holistic view of who I can be instead of what I can do, but above all, I learnt that by building this self-awareness, you have the power to not only transform your life, but the lives of the people around you. As Chris Jupp’s analogy showed us, with reference to tropic cascades, one action can mean much than its surface value.

“Changing the world is not an outward action only; it has a lot to do with the kind of person you are becoming.”

Something which really stood out for me at this conference was FRANK. “Cultivating authentic living through stationery and giving back to the community in a real, practical way” eloquently sums up their aims and values of designing and producing stationery, capable of making a difference. Jason and Jess Holdaway initiated the buy-one-give-one model when founding FRANK in 2012 after realising the extent of child poverty in New Zealand – for each item of stationery you buy from Frank, they give a similar item to a child in need in New Zealand. Each book has a Dr. Seuss quote on the back to inspire!


Not only does this business have a great social focus, all of their products including backpacks, notebooks, journals and pencil cases are made by ethical factories with increasing use of recycled materials in their ranges.

“We’re passionate about business being beneficial to communities, so we took time to visit our factory and meet the staff working there. We also support a charity that seeks to shut down unethical practice in business”

By having a ‘transparent donation system’ where your contribution is directly helping a child in a low decile school, it provides ease for the consumer to make an impact, something which definitely has a great appeal. Currently, 295,000 children in New Zealand live in poverty with the full extent of the problem being faced by 1 billion children globally. FRANK enables anyone to have the power to change another’s education path in the future by making a small difference in the bigger and more complex string of poverty. The model encourages and equips schools to provide quality education, from where children can strive to excel and reap the benefits and opportunities set out by a proper education.

“There is no difference between us and the people we are giving to, other than we might have a notebook and they don’t”.

The 2018 Diary is themed ‘Purpose’ – very fitting alongside Limitless! Thank you to April and Limitless for setting up such a great initiative and to Frank for going about doing their good! Check out or to find out more about two brilliant social enterprises.

Wishing you a Purposeful 2018!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s